"Social Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
| Descriptor ID |
D040241
|
| MeSH Number(s) |
J01.219.687.750 N05.300.430.500.500
|
| Concept/Terms |
|
Below are MeSH descriptors whose meaning is more general than "Social Marketing".
Below are MeSH descriptors whose meaning is more specific than "Social Marketing".
This graph shows the total number of publications written about "Social Marketing" by people in this website by year, and whether "Social Marketing" was a major or minor topic of these publications.
To see the data from this visualization as text,
click here.
| Year | Major Topic | Minor Topic | Total |
|---|
| 2006 | 2 | 0 | 2 |
| 2007 | 1 | 0 | 1 |
| 2008 | 2 | 2 | 4 |
| 2010 | 2 | 4 | 6 |
| 2012 | 4 | 1 | 5 |
| 2013 | 1 | 0 | 1 |
| 2015 | 1 | 0 | 1 |
| 2019 | 1 | 1 | 2 |
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Below are the most recent publications written about "Social Marketing" by people in Profiles.
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Condom Social Marketing Effects in Low- and Middle-Income Countries: A Systematic Review Update, 1990 to 2019. Am J Health Promot. 2020 01; 34(1):91-95.
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Characteristics of nicotine vaping products used by participants in the 2016 ITC Four Country Smoking and Vaping Survey. Addiction. 2019 10; 114 Suppl 1:15-23.
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The Results of the "Positive Action for Today's Health" (PATH) Trial for Increasing Walking and Physical Activity in Underserved African-American Communities. Ann Behav Med. 2015 Jun; 49(3):398-410.
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Qualitative developmental research among low income African American adults to inform a social marketing campaign for walking. Int J Behav Nutr Phys Act. 2013 Mar 05; 10:33.
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Formative process evaluation for implementing a social marketing intervention to increase walking among African Americans in the Positive Action for Today's Health trial. Am J Public Health. 2012 Dec; 102(12):2315-21.
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Encouraging participation of minorities in research studies. Ann Fam Med. 2012 Jul-Aug; 10(4):372-3.
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Adoption of safety eyewear among citrus harvesters in rural Florida. J Immigr Minor Health. 2012 Jun; 14(3):460-6.
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Effects of condom social marketing on condom use in developing countries: a systematic review and meta-analysis, 1990-2010. Bull World Health Organ. 2012 Aug 01; 90(8):613-622A.
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Social marketing and student documentation of asthma care: a quasi-randomized controlled trial. Fam Med. 2012 Feb; 44(2):121-7.
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An overview of the "Positive Action for Today's Health" (PATH) trial for increasing walking in low income, ethnic minority communities. Contemp Clin Trials. 2010 Nov; 31(6):624-33.