Social Marketing

"Social Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus, MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure, which enables searching at various levels of specificity.

MeSH information

Definition | Details | More General Concepts | Related Concepts | More Specific Concepts

Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.

Descriptor ID	D040241
MeSH Number(s)	J01.219.687.750 N05.300.430.500.500
Concept/Terms	Social Marketing Social Marketing Marketing, Social

Below are MeSH descriptors whose meaning is more general than "Social Marketing".

Technology, Industry, Agriculture [J]
Technology, Industry, and Agriculture [J01]
Commerce [J01.219]
Marketing [J01.219.687]
Social Marketing [J01.219.687.750]
Health Care [N]
Health Care Quality, Access, and Evaluation [N05]
Delivery of Health Care [N05.300]
Health Services Accessibility [N05.300.430]
Marketing of Health Services [N05.300.430.500]
Social Marketing [N05.300.430.500.500]

Below are MeSH descriptors whose meaning is related to "Social Marketing".

Below are MeSH descriptors whose meaning is more specific than "Social Marketing".

publications

Timeline | Most Recent

This graph shows the total number of publications written about "Social Marketing" by people in this website by year, and whether "Social Marketing" was a major or minor topic of these publications.

Bar chart showing 21 publications over 8 distinct years, with a maximum of 6 publications in 2010

To see the data from this visualization as text, click here.

Year	Major Topic	Minor Topic	Total
2006	2	0	2
2007	1	0	1
2008	2	2	4
2010	2	4	6
2012	3	1	4
2013	1	0	1
2015	1	0	1
2019	1	1	2

Below are the most recent publications written about "Social Marketing" by people in Profiles.

Sweat MD, Yeh T, Kennedy C, O'Reilly K, Armstrong K, Fonner V. Condom Social Marketing Effects in Low- and Middle-Income Countries: A Systematic Review Update, 1990 to 2019. Am J Health Promot. 2020 01; 34(1):91-95.

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O'Connor RJ, Fix BV, McNeill A, Goniewicz ML, Bansal-Travers M, Heckman BW, Cummings KM, Hitchman S, Borland R, Hammond D, Levy D, Gravely S, Fong GT. Characteristics of nicotine vaping products used by participants in the 2016 ITC Four Country Smoking and Vaping Survey. Addiction. 2019 10; 114 Suppl 1:15-23.

View in: PubMed
Wilson DK, Van Horn ML, Siceloff ER, Alia KA, St George SM, Lawman HG, Trumpeter NN, Coulon SM, Griffin SF, Wandersman A, Egan B, Colabianchi N, Forthofer M, Gadson B. The Results of the "Positive Action for Today's Health" (PATH) Trial for Increasing Walking and Physical Activity in Underserved African-American Communities. Ann Behav Med. 2015 Jun; 49(3):398-410.

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Wilson DK, St George SM, Trumpeter NN, Coulon SM, Griffin SF, Wandersman A, Forthofer M, Gadson B, Brown PV. Qualitative developmental research among low income African American adults to inform a social marketing campaign for walking. Int J Behav Nutr Phys Act. 2013 Mar 05; 10:33.

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Coulon SM, Wilson DK, Griffin S, St George SM, Alia KA, Trumpeter NN, Wandersman AK, Forthofer M, Robinson S, Gadson B. Formative process evaluation for implementing a social marketing intervention to increase walking among African Americans in the Positive Action for Today's Health trial. Am J Public Health. 2012 Dec; 102(12):2315-21.

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Monaghan PF, Bryant CA, McDermott RJ, Forst LS, Luque JS, Contreras RB. Adoption of safety eyewear among citrus harvesters in rural Florida. J Immigr Minor Health. 2012 Jun; 14(3):460-6.

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Sweat MD, Denison J, Kennedy C, Tedrow V, O'Reilly K. Effects of condom social marketing on condom use in developing countries: a systematic review and meta-analysis, 1990-2010. Bull World Health Organ. 2012 Aug 01; 90(8):613-622A.

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Gimbel RW, Olsen CH, Williams PM, Stephens MB. Social marketing and student documentation of asthma care: a quasi-randomized controlled trial. Fam Med. 2012 Feb; 44(2):121-7.

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Wilson DK, Trumpeter NN, St George SM, Coulon SM, Griffin S, Lee Van Horn M, Lawman HG, Wandersman A, Egan B, Forthofer M, Goodlett BD, Kitzman-Ulrich H, Gadson B. An overview of the "Positive Action for Today's Health" (PATH) trial for increasing walking in low income, ethnic minority communities. Contemp Clin Trials. 2010 Nov; 31(6):624-33.

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Murphy JM, de Moreno SL, Cummings KM, Hyland A, Mahoney MC. Changes in cigarette smoking, purchase patterns, and cessation-related behaviors among low-income smokers in New York State from 2002 to 2005. J Public Health Manag Pract. 2010 Jul-Aug; 16(4):277-84.

View in: PubMed

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